This. It appears that ABC has been caught searching for families with sick children/parents to help on Extreme Makeover: Home Edition.
Some of the difficulties on execs’ wish list include muscular dystrophy and Lou Gehrig disease, the loss of a child in a drunk driving accident and hate crime incidents.
Here’s the quote I love:
“At the end of the day you’re talking about going to someone who needs it badly and deserves it badly and building them a home that makes life a little easier for them,” [Executive Producer Tom] Forman said. “It’s hard to figure out how that’s exploitive.”
Gah! Hard to figure out? Well, let’s start by figuring out how much advertising time costs while this show airs. Is it safe to assume that we’re talking about hundreds of thousands of dollars for a 30-second spot?
Obviously, the more viewers you have, the more you can charge for advertising time, and since Americans seem to love watching sick children/adults get the things they so desperately want and need, the more sick children/adults you include, the more people you’ll have watching.
Don’t hide behind your pathetic excuse of only trying to do good here. It IS exploitation for YOUR profit. If it’s not, why don’t you go do these good deeds when the cameras AREN’T rolling?